Written for food buyers to empower them in their dedication to food with integrity, this book changes people’s lives.
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Farmers who give it to their customers say that folks who have read it have a new level of understanding and a delightful attitude about the farmer-consumer relationship. A short, easy read, this book will make you laugh and cry, all in a matter of minutes. The foreword is by internationally renowned author Michael Pollan, whose “Omnivore’s Dilemma” has catapulted the local food movement to a new level. Any consumer wanting to peek in to the life behind the local food farmer will be delighted at the insights and real-life stories Joel shares from his own marketing experience. Don’t let the size fool you. This book says a lot in a few pages. 135 pp.
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